DeRoute-Visual-Identity-by-Emtisquare-10

Music and design. One project.

DeRoute is a handmade workshop for making custom guitars with the same brand name. The owner has come up with a name. The rest was free to determine. Our creative director, as a music lover himself, wanted to transfer guitar playing into a playful identity, free of trends and optimized for clean application in multiple occasions. 

DeRoute-Visual-Identity-by-Emtisquare-3
DeRoute-Visual-Identity-by-Emtisquare-4
DeRoute-Visual-Identity-by-Emtisquare-5
DeRoute-Visual-Identity-by-Emtisquare-6

Color Palette

Color pallet contains five colors which give hot-and-cold vibe and a lot of opportunities to apply it in an interesting and playful way. To spark the joy. To be seen. To be heard. Also, the color scheme is picked to describe emotions the music is often inspired by - blue (sorrow), red (anger/passion/love), yellow (happiness) and green (sex appeal/harmony/envy).

DeRoute-Visual-Identity-by-Emtisquare-7
DeRoute-Visual-Identity-by-Emtisquare-8
DeRoute-Visual-Identity-by-Emtisquare-9
DeRoute-Visual-Identity-by-Emtisquare-10
DeRoute-posteri
DeRoute-Visual-Identity-by-Emtisquare-1
CREDITS

Creative Direction, Visualizations & Graphic Design - Miro Tomić

See Other Projects

Orsus grupaVisual Identity & Web Design

Honey PejićVisual Identity & Packaging Design

StudijoVisual Identity

RecluVisual Identity

From Herzegovina. From the heart.Experimental & Packaging Design

Spezi Glass Bottle & BTL PromoPackaging Redesign & Branding

Emtisquare, vl. Miro Tomić 
Hvarska ulica 8A
10000 Zagreb, Croatia
VAT: HR 04185597471

© Emtisquare / Miro Tomic & respected owners of the logos. All rights reserved. Do not use the materials from this site without written permission of the owner(s). 

Back to top Arrow