DeRoute Custom Guitars Visual Identity by Emtisquare

Music and design. One project.

DeRoute is a handmade workshop for making custom guitars with the same brand name. The owner has come up with a name. The rest was free to determine. Our creative director, as a music lover himself, wanted to transfer guitar playing into a playful identity, free of trends and optimized for clean application in multiple occasions.

Color Palette

Color pallet contains five colors which give hot-and-cold vibe and a lot of opportunities to apply it in an interesting and playful way. To spark the joy. To be seen. To be heard. Also, the color scheme is picked to describe emotions the music is often inspired by - blue (sorrow), red (anger/passion/love), yellow (happiness) and green (sex appeal/harmony/envy).