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Visual identity with an AI DNA

Reclu is a software development and IT consulting company from Zagreb, Croatia. As a name, Reclu is an AI-generated word. One of the main future focuses of the company is the development of the AI driven software solutions, so having a computer generated name makes a great sense to start with.

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The slogan

Quality and experience are the two pillars of Reclu, and to express them and also to give the meaning to a new word - we have come up with the slogan that reflects the base of the future brand positioning and strategic approach of the company.

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Color Scheme

Good consulting services add value and help the businesses to see the things from a fresh point of view. IT industry is fast changing and it is very important to stay reliable, relevant and stable. When it comes to colors of the Reclu's visual identity, I took all the insights I received from the client and converted them into a meaningful color scheme that complement the purpose of the (future) brand and the true nature of the company's vision.

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Creative Expression

Reclu is serious, but also modern and a bit playful. Their Creative expression is the reflection of these principles. 

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CREDITS

Creative Direction, Visualizations & Graphic Design - Miro Tomić

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Emtisquare, vl. Miro Tomić 
Hvarska ulica 8A
10000 Zagreb, Croatia
VAT: HR 04185597471

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