EcoWelt Brand Strategy and Redesign of Visual Identity

EcoWelt is a brand of Weltplast, a company that is one of the market leaders in the production of plastic products in Southeastern Europe. The company has recognised the ever-growing need for sustainable production and has developed environmentally conscious products under the EcoWelt brand that support the principles of circular economy, recycling and sustainability.


With EcoWelt products available in more than 15 countries and the brand having been around for more than a decade, it was time for a redesign that reflected the brand's new goals and positioning. Because we wanted to move away from the previous generic-looking, all-green logo, we first redefined the basic brand strategy. By aligning it with the brand's future goals and values, it was easier to create a new visual identity that better supported EcoWelt's story.

Guided by the new tagline "Future in Return," we designed a simple logo that gives a hint of sustainability. Based on a rounded typeface, a custom arrow element and an updated color palette, it fits the brand's new playful creative expression.


Web Design (UX and UI)

The (almost) one-page concept of the EcoWelt website highlights the most important information about EcoWelt:

  • What is EcoWelt
  • Purpose
  • Product range
  • Eco-labels
  • Active projects and calls for cooperation
  • Contact

The average attention span of an internet user is less than 30 seconds, so a simple hierarchy of information and presentation of content was the main goal for this web project. For users who want to know more about the products, each product image is linked to the external company page with additional information.


Brand strategy, creative direction, visual identity, web design (UX and UI) & graphic design


Creative direction, strategy and execution: Miro Tomić / Web development: Firefly AgencyClient: Weltplast

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10000 Zagreb, Croatia
VAT: HR 04185597471

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