Orsus grupa Visual Identity Redesign

Orsus grupa is one of the leading companies in the field of workplace safety in Croatia. Their new visual identity and redesigned websites tell the story of partnership, trust and of course - safety. The key element of the new visual identity is the active toggle button, which suggests that safety is always on when Orsus grupa is involved.

The company operates only in the Croatian market and all communication is in Croatian. The slogan "Za sigurniji rad uključi Orsus" (For a safe workplace, turn on ORSUS) is self-explanatory, as the target audience differs in age, gender and education level, so we focused on simplicity.

Orsus-grupa-by-Emtisquare
Orsus-grupa-logo-by-Emtisquare
Orsus-grupa-by-Emtisquare
Orsus-grupa-folder-by-Emtisquare
Orsus-grupa-memo-by-Emtisquare
Orsus-grupa-icons-by-Emtisquare
Orsus-grupa-brand-book-by-Emtisquare

 Web Design

In many cases, the web is the first interaction with a company or brand. Knowing this, the Orsus website welcomes you with an eye-catching animation that makes the point of Orsus (workplace safety) clear, and the rest of the layout supports that story. Subtle animations, clear navigation, highlighted calls to action and fast load times are core to the user experience of Orsus web sites on any device, from large desktop to mobile.

orsusgrupa.hr

Orsus-grupa-UX-Web-Design-by-Emtisquare
Orsus-grupa-UX-Wireframe-by-Emtisquare
Orsus-grupa-web-by-Emtisquare
CREDITS

Creative Direction, Visualizations, Web and Graphic Design - Miro Tomić
Web Development: Firefly Agency

Designed for: Orsus grupa

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